The project investigates, upon Electrogrup's request, the possibility of an open space strategy for the company's executive level, as well as the benefits that this approach might entail.
The main driver of the project is to identify a spatial response that manages to reflect the company's core values, like family, seriousness, the prestige of an established business as well as the business approach - cross sector. In this sense, the word 'cross' was considered adliteram - a simple gesture that generates spatial complexity.
The central object of the project becomes, thus, the 'table’, meant to accommodate the entire executive 'family' of the firm. The ‘table’ form finding process is structured by  the creation, through angularity, of ‘places’ without the need for partition walls and  the creation of a spatial identity by identifying a strong graphic shape - similar to a logo.
The table rests on a set of 20 cubes designed for hand-held storage while the cabinets and paneling react to the shape of the ‘table’ through theirs similar angularity. The dynamic of the project is toned down by the elegance of the materials: leather, both on the chairs and fauteuils, as well as on the conference room floor, oak wood and veneer for the custom buit furniture and paneling, Carrara marble for the wall leading to the conference room, black coated steel present in the lighting fixtures or traditional Maramures embroideries through rugs and pillows.
Design Team: Paul-Mihai Moldovan, Florin-Vasile Lazar, Anamaria Moldovan, Eszter Szoke
Design Year: 2015
Status: Concept and Detail Design + Product Information
Execution | Completion Year: -
Location: Cluj-Napoca, Romania
Gross area: 201,4 sqm